Executive summary
8 campaigns with activityExport CSV% of sales shading5+ pts ahead of % of hours5+ pts behind
| Campaign⇅ | ContactsCalls with any contact-tier disposition⇅ | Contacts / listContacts ÷ list size (AAA-supplied). NOT the Campaigns tab's Contact %, which is contacts ÷ calls.⇅ | CPHContacts ÷ productive hours⇅ | Net contactEligible-tier with talk > 30s, or any sale⇅ | % net contactNet contacts ÷ contacts⇅ | HoursTalk + wrap + hold + review + ring, capped⇅ | DPHDials ÷ productive hours⇅ | % of hoursShare of the floor's total time⇅ | Sales⇅ | % of salesShare of total sales. Green when it runs 5+ points ahead of % of hours, red when 5+ behind.⇅ | SPHSales ÷ productive hours⇅ | ConversionSales ÷ net contacts⇅ | CostProductive hours × billed rate⇅ | Cost / sale(Productive hours × billed rate) ÷ sales⇅ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ACA00002 · Salvage V2 ACA_REC_PSX_Salvage_V2 | 618 | 4% | 12.9 | 96 | 16% | 47.7 | 43.1 | 2% | 12 | 3% | 0.251 | 12.5% | $799 | $67 |
| ACA00003 · PRX-30 AR Decline ACA_REN_PRX-30_AR Decline | 6,174 | 77% | 12.0 | 1,045 | 17% | 513.4 | 37.6 | 24% | 108 | 27% | 0.210 | 10.3% | $8,599 | $80 |
| ACA00004 · PSX-1 DB-1 ACA_REN_PSX-1_DB-1 | 3,056 | 30% | 9.6 | 641 | 21% | 320.0 | 36.7 | 15% | 42 | 11% | 0.131 | 6.6% | $5,360 | $128 |
| ACA00006 · PRX-15 ACA_REN_PRX-15 | 4,844 | 40% | 7.4 | 919 | 19% | 655.4 | 31.5 | 31% | 84 | 21% | 0.128 | 9.1% | $10,979 | $131 |
| ACA00007 · PRX-45 ACA_REN_PRX-45 | 1,150 | 30% | 7.6 | 244 | 21% | 150.4 | 31.3 | 7% | 18 | 5% | 0.120 | 7.4% | $2,519 | $140 |
| ACA00008 · AR Decline DB ACA_REN_PSX_AR Decline DB | 330 | 5% | 7.1 | 59 | 18% | 46.4 | 30.2 | 2% | 8 | 2% | 0.172 | 13.6% | $778 | $97 |
| ACA00009 · PSX-30 ACA_REN_PSX-30 | 4,036 | 67% | 10.8 | 796 | 20% | 372.4 | 35.9 | 18% | 128 | 32% | 0.344 | 16.1% | $6,238 | $49 |
| ACA00010 · Salvage 45-post ACA00010_REC_PSX_Salvage (45 day Post) | 0 | — | — | 0 | — | 0.0 | — | 0% | 0 | 0% | — | — | $0 | — |
| Total | 20,208 | — | 9.6 | 3,800 | 19% | 2,105.8 | 34.8 | 100% | 400 | 100% | 0.190 | 10.5% | $35,272 | $88 |
Outbound vs inbound
each stream measured on its own calls and hoursOutboundvsInbound
73,23098.4%Callsoutbound = dials · inbound = answered1.6%1,192
2,022.296.0%Hourssums to total productive hours4.0%83.5
3,40789.7%Net contactseligible tier with talk > 30s, or any sale10.3%393
24060.0%SalesSale / Renewed / Account Renewed40.0%160
$33,87396.0%Coststream hours × billed rate4.0%$1,399
| Conversionsales ÷ net contacts | 7.0% | 40.7% |
| Cost / salestream cost ÷ stream sales | $141 | $9 |
By campaign
| Outbound | Inbound | |||||
|---|---|---|---|---|---|---|
| Campaign⇅ | SalesSales on outbound calls⇅ | CPSOutbound cost ÷ outbound sales⇅ | Conv.Outbound sales ÷ outbound net contacts▲ | SalesSales on inbound callbacks⇅ | CPSInbound cost ÷ inbound sales⇅ | Conv.Inbound sales ÷ inbound net contacts⇅ |
| ACA00009 · PSX-30 | 28 | $194 | 4.9% | 100 | $8 | 43.5% |
| ACA00004 · PSX-1 DB-1 | 36 | $146 | 5.9% | 6 | $16 | 20.0% |
| ACA00007 · PRX-45 | 16 | $157 | 6.6% | 2 | $8 | 66.7% |
| ACA00003 · PRX-30 AR Decline | 72 | $115 | 7.6% | 36 | $9 | 36.4% |
| ACA00006 · PRX-15 | 69 | $157 | 7.7% | 15 | $9 | 55.6% |
| ACA00002 · Salvage V2 | 11 | $71 | 12.0% | 1 | $14 | 25.0% |
| ACA00008 · AR Decline DB | 8 | $97 | 13.6% | 0 | — | — |
Inbound calls are callbacks after voicemail outreach, so a lower cost per sale here is expected. Inbound call time counts as productive whether or not a disposition was recorded.