Executive summary

5 campaigns with activityExport CSV
% of sales shading5+ pts ahead of % of hours5+ pts behind

Outbound vs inbound

each stream measured on its own calls and hours
OutboundvsInbound
2,51798.7%Callsoutbound = dials · inbound = answered1.3%33
76.096.0%Hourssums to total productive hours4.0%3.2
9391.2%Net contactseligible tier with talk > 30s, or any sale8.8%9
1161.1%SalesSale / Renewed / Account Renewed38.9%7
$1,27296.0%Coststream hours × billed rate4.0%$54
Rates — each computed inside its own stream, never split between them
Conversionsales ÷ net contacts11.8%77.8%
Cost / salestream cost ÷ stream sales$116$8

By campaign

OutboundInbound
CampaignSalesCPSConv.SalesCPSConv.
ACA00006 · PRX-155$11914.3%1$8100.0%
ACA00008 · AR Decline DB4$8213.3%0
ACA00007 · PRX-452$8712.5%0
ACA00009 · PSX-3000.0%6$675.0%

Inbound calls are callbacks after voicemail outreach, so a lower cost per sale here is expected. Inbound call time counts as productive whether or not a disposition was recorded.