Executive summary
5 campaigns with activityExport CSV% of sales shading5+ pts ahead of % of hours5+ pts behind
Outbound vs inbound
each stream measured on its own calls and hoursOutboundvsInbound
2,51798.7%Callsoutbound = dials · inbound = answered1.3%33
76.096.0%Hourssums to total productive hours4.0%3.2
9391.2%Net contactseligible tier with talk > 30s, or any sale8.8%9
1161.1%SalesSale / Renewed / Account Renewed38.9%7
$1,27296.0%Coststream hours × billed rate4.0%$54
| Conversionsales ÷ net contacts | 11.8% | 77.8% |
| Cost / salestream cost ÷ stream sales | $116 | $8 |
By campaign
| Outbound | Inbound | |||||
|---|---|---|---|---|---|---|
| Campaign⇅ | SalesSales on outbound calls⇅ | CPSOutbound cost ÷ outbound sales⇅ | Conv.Outbound sales ÷ outbound net contacts⇅ | SalesSales on inbound callbacks⇅ | CPSInbound cost ÷ inbound sales⇅ | Conv.Inbound sales ÷ inbound net contacts⇅ |
| ACA00006 · PRX-15 | 5 | $119 | 14.3% | 1 | $8 | 100.0% |
| ACA00007 · PRX-45 | 2 | $87 | 12.5% | 0 | — | — |
| ACA00008 · AR Decline DB | 4 | $82 | 13.3% | 0 | — | — |
| ACA00009 · PSX-30 | 0 | — | 0.0% | 6 | $6 | 75.0% |
Inbound calls are callbacks after voicemail outreach, so a lower cost per sale here is expected. Inbound call time counts as productive whether or not a disposition was recorded.
