Executive summary
10 campaigns with activityExport CSV% of sales shading5+ pts ahead of % of hours5+ pts behind
| Campaign⇅ | ContactsCalls with any contact-tier disposition⇅ | Contacts / listContacts ÷ list size (AAA-supplied). NOT the Campaigns tab's Contact %, which is contacts ÷ calls.⇅ | CPHContacts ÷ productive hours⇅ | Net contactEligible-tier with talk > 30s, or any sale⇅ | % net contactNet contacts ÷ contacts⇅ | HoursTalk + wrap + hold + review + ring, capped⇅ | DPHDials ÷ productive hours⇅ | % of hoursShare of the floor's total time⇅ | Sales⇅ | % of salesShare of total sales. Green when it runs 5+ points ahead of % of hours, red when 5+ behind.⇅ | SPHSales ÷ productive hours⇅ | ConversionSales ÷ net contacts⇅ | CostProductive hours × billed rate⇅ | Cost / sale(Productive hours × billed rate) ÷ sales⇅ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ACA00002 · Salvage V2 ACA_REC_PSX_Salvage_V2 | 3 | 0% | 39.0 | 1 | 33% | 0.1 | 39.0 | 0% | 0 | 0% | 0.000 | 0.0% | $1 | — |
| ACA00003 · PRX-30 AR Decline ACA_REN_PRX-30_AR Decline | 1 | 0% | 114.6 | 1 | 100% | 0.0 | 114.6 | 0% | 1 | 1% | 114.580 | 100.0% | $0 | $0 |
| ACA00004 · PSX-1 DB-1 ACA_REN_PSX-1_DB-1 | 20 | 0% | 10.6 | 7 | 35% | 1.9 | 22.2 | 0% | 4 | 3% | 2.110 | 57.1% | $32 | $8 |
| ACA00006 · PRX-15 ACA_REN_PRX-15 | 87 | 1% | 12.6 | 25 | 29% | 6.9 | 34.9 | 2% | 6 | 5% | 0.866 | 24.0% | $116 | $19 |
| ACA00007 · PRX-45 ACA_REN_PRX-45 | 0 | 0% | — | 0 | — | 0.0 | — | 0% | 0 | 0% | — | — | $0 | — |
| ACA00008 · AR Decline DB ACA_REN_PSX_AR Decline DB | 1 | 0% | 126.3 | 0 | 0% | 0.0 | 0.0 | 0% | 0 | 0% | 0.000 | — | $0 | — |
| ACA00009 · PSX-30 ACA_REN_PSX-30 | 101 | 2% | 11.3 | 40 | 40% | 8.9 | 2.6 | 2% | 22 | 18% | 2.466 | 55.0% | $149 | $7 |
| ACA00010 · Salvage 45-post ACA00010_REC_PSX_Salvage (45 day Post) | 0 | — | 0.0 | 0 | — | 0.0 | 0.0 | 0% | 0 | 0% | 0.000 | — | $0 | — |
| ACA00011 · PRX-30 AR Decline ACA_REN_PRX-30_AR Decline | 1,839 | — | 7.5 | 478 | 26% | 246.6 | 32.4 | 60% | 78 | 63% | 0.316 | 16.3% | $4,131 | $53 |
| ACA00012 · PSX-1 DB-1 ACA_REN_PSX-1_DB-1 | 1,638 | — | 11.4 | 213 | 13% | 144.1 | 39.4 | 35% | 13 | 10% | 0.090 | 6.1% | $2,414 | $186 |
| Total | 3,690 | — | 9.0 | 765 | 21% | 408.6 | 34.2 | 100% | 124 | 100% | 0.303 | 16.2% | $6,844 | $55 |
Outbound vs inbound
each stream measured on its own calls and hoursOutboundvsInbound
13,99498.4%Callsoutbound = dials · inbound = answered1.6%230
394.296.5%Hourssums to total productive hours3.5%14.4
68589.5%Net contactseligible tier with talk > 30s, or any sale10.5%80
8871.0%SalesSale / Renewed / Account Renewed29.0%36
$6,60396.5%Coststream hours × billed rate3.5%$241
| Conversionsales ÷ net contacts | 12.8% | 45.0% |
| Cost / salestream cost ÷ stream sales | $75 | $7 |
By campaign
| Outbound | Inbound | |||||
|---|---|---|---|---|---|---|
| Campaign⇅ | SalesSales on outbound calls⇅ | CPSOutbound cost ÷ outbound sales▼ | Conv.Outbound sales ÷ outbound net contacts⇅ | SalesSales on inbound callbacks⇅ | CPSInbound cost ÷ inbound sales⇅ | Conv.Inbound sales ÷ inbound net contacts⇅ |
| ACA00012 · PSX-1 DB-1 | 13 | $185 | 6.3% | 0 | — | 0.0% |
| ACA00011 · PRX-30 AR Decline | 65 | $62 | 14.5% | 13 | $7 | 41.9% |
| ACA00009 · PSX-30 | 1 | $22 | 50.0% | 21 | $6 | 55.3% |
| ACA00006 · PRX-15 | 6 | $19 | 25.0% | 0 | — | 0.0% |
| ACA00004 · PSX-1 DB-1 | 2 | $14 | 40.0% | 2 | $1 | 100.0% |
| ACA00003 · PRX-30 AR Decline | 1 | $0 | 100.0% | 0 | — | — |
Inbound calls are callbacks after voicemail outreach, so a lower cost per sale here is expected. Inbound call time counts as productive whether or not a disposition was recorded.