Executive summary
9 campaigns with activityExport CSV% of sales shading5+ pts ahead of % of hours5+ pts behind
| Campaign⇅ | ContactsCalls with any contact-tier disposition⇅ | Contacts / listContacts ÷ list size (AAA-supplied). NOT the Campaigns tab's Contact %, which is contacts ÷ calls.⇅ | CPHContacts ÷ productive hours⇅ | Net contactEligible-tier with talk > 30s, or any sale⇅ | % net contactNet contacts ÷ contacts⇅ | HoursTalk + wrap + hold + review + ring, capped⇅ | DPHDials ÷ productive hours⇅ | % of hoursShare of the floor's total time⇅ | Sales⇅ | % of salesShare of total sales. Green when it runs 5+ points ahead of % of hours, red when 5+ behind.⇅ | SPHSales ÷ productive hours⇅ | ConversionSales ÷ net contacts⇅ | CostProductive hours × billed rate⇅ | Cost / sale(Productive hours × billed rate) ÷ sales⇅ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ACA00004 · PSX-1 DB-1 ACA_REN_PSX-1_DB-1 | 15 | 0% | 12.1 | 3 | 20% | 1.2 | 36.4 | 0% | 1 | 1% | 0.809 | 33.3% | $21 | $21 |
| ACA00006 · PRX-15 ACA_REN_PRX-15 | 94 | 1% | 12.2 | 31 | 33% | 7.7 | 34.3 | 2% | 7 | 7% | 0.910 | 22.6% | $129 | $18 |
| ACA00007 · PRX-45 ACA_REN_PRX-45 | 1 | 0% | 3.4 | 1 | 100% | 0.3 | 0.0 | 0% | 1 | 1% | 3.394 | 100.0% | $5 | $5 |
| ACA00008 · AR Decline DB ACA_REN_PSX_AR Decline DB | 1 | 0% | 126.3 | 0 | 0% | 0.0 | 0.0 | 0% | 0 | 0% | 0.000 | — | $0 | — |
| ACA00009 · PSX-30 ACA_REN_PSX-30 | 90 | 2% | 10.7 | 35 | 39% | 8.4 | 2.6 | 2% | 22 | 21% | 2.612 | 62.9% | $141 | $6 |
| ACA00010 · Salvage 45-post ACA00010_REC_PSX_Salvage (45 day Post) | 208 | — | 13.9 | 26 | 13% | 15.0 | 45.0 | 4% | 0 | 0% | 0.000 | 0.0% | $251 | — |
| ACA00011 · PRX-30 AR Decline ACA_REN_PRX-30_AR Decline | 1,515 | — | 7.7 | 358 | 24% | 196.7 | 33.8 | 48% | 54 | 52% | 0.275 | 15.1% | $3,295 | $61 |
| ACA00012 · PSX-1 DB-1 ACA_REN_PSX-1_DB-1 | 1,964 | — | 11.6 | 238 | 12% | 168.7 | 40.2 | 41% | 15 | 15% | 0.089 | 6.3% | $2,826 | $188 |
| ACA00013 · Salvage 45-post ACA_REC_PSX_Salvage (45 day Post) | 167 | — | 12.9 | 25 | 15% | 12.9 | 39.8 | 3% | 3 | 3% | 0.232 | 12.0% | $217 | $72 |
| Total | 4,055 | — | 9.9 | 717 | 18% | 411.0 | 36.4 | 100% | 103 | 100% | 0.251 | 14.4% | $6,884 | $67 |
Outbound vs inbound
each stream measured on its own calls and hoursOutboundvsInbound
14,95798.7%Callsoutbound = dials · inbound = answered1.3%196
397.696.8%Hourssums to total productive hours3.2%13.3
65290.9%Net contactseligible tier with talk > 30s, or any sale9.1%65
7068.0%SalesSale / Renewed / Account Renewed32.0%33
$6,66096.8%Coststream hours × billed rate3.2%$224
| Conversionsales ÷ net contacts | 10.7% | 50.8% |
| Cost / salestream cost ÷ stream sales | $95 | $7 |
By campaign
| Outbound | Inbound | |||||
|---|---|---|---|---|---|---|
| Campaign⇅ | SalesSales on outbound calls⇅ | CPSOutbound cost ÷ outbound sales⇅ | Conv.Outbound sales ÷ outbound net contacts▲ | SalesSales on inbound callbacks⇅ | CPSInbound cost ÷ inbound sales⇅ | Conv.Inbound sales ÷ inbound net contacts⇅ |
| ACA00004 · PSX-1 DB-1 | 0 | — | 0.0% | 1 | $4 | 100.0% |
| ACA00012 · PSX-1 DB-1 | 15 | $187 | 6.6% | 0 | — | 0.0% |
| ACA00013 · Salvage 45-post | 3 | $72 | 12.0% | 0 | — | — |
| ACA00011 · PRX-30 AR Decline | 45 | $72 | 13.3% | 9 | $8 | 47.4% |
| ACA00006 · PRX-15 | 6 | $21 | 20.7% | 1 | $3 | 50.0% |
| ACA00009 · PSX-30 | 1 | $19 | 50.0% | 21 | $6 | 63.6% |
| ACA00007 · PRX-45 | 0 | — | — | 1 | $5 | 100.0% |
Inbound calls are callbacks after voicemail outreach, so a lower cost per sale here is expected. Inbound call time counts as productive whether or not a disposition was recorded.