Executive summary

4 campaigns with activityExport CSV

Outbound vs inbound

each stream measured on its own calls and hours
OutboundvsInbound
00.0%Callsoutbound = dials · inbound = answered100.0%0
0.00.0%Hourssums to total productive hours100.0%0.0
00.0%Net contactseligible tier with talk > 30s, or any sale100.0%0
00.0%SalesSale / Renewed / Account Renewed100.0%0
$00.0%Coststream hours × billed rate100.0%$0
Rates — each computed inside its own stream, never split between them
Conversionsales ÷ net contacts
Cost / salestream cost ÷ stream sales

Inbound calls are callbacks after voicemail outreach, so a lower cost per sale here is expected. Inbound call time counts as productive whether or not a disposition was recorded.