The funnel
counts, and the rate between each stepDialsOutbound calls on in-scope campaigns, in the selected date range
34,094
▼ −20% vs prior 17 days
contact rateContacts ÷ dials — how often a dial reaches someone
27.9%
▲ +12% vs prior 17 days
ContactsCalls that reached a person — any contact-tier disposition
9,501
▼ −10% vs prior 17 days
net rateNet contacts ÷ contacts — how often reaching someone becomes a real conversation
18.5%
▼ −6% vs prior 17 days
Net contactsEligible tier with talk over 30 seconds, or any sale — the qualified conversations
1,759
▼ −16% vs prior 17 days
conversionSales ÷ net contacts — the close rate on qualified conversations
12.2%
▲ +21% vs prior 17 days
+11%vs goal 11%provisional
SalesSale / Renewed / Account Renewed — no talk-time gate
215
▲ +2% vs prior 17 days
True conversationsCalls where someone talked for 40 seconds or more — dials that became real exchanges
14,189
▼ −16% vs prior 17 days
Engagement rateTrue conversations ÷ dials — separates dialing from talking
41.6%
▲ +6% vs prior 17 days
Talk shareTalk hours ÷ billable hours — how much of the billed time was live conversation
39%
▲ +2% vs prior 17 days
AHT — saleAverage handle time on calls that ended in a sale: talk + hold + wrap
10:12
▼ −22% vs prior 17 days
AHT — no saleAverage handle time on eligible calls that did not sell: talk + hold + wrap
2:36
▼ −3% vs prior 17 days
Calls, allEvery call in range, outbound and inbound — the widest count on this screen
35,082
▼ −20% vs prior 17 days
Dials / hourDials ÷ billable hours — dialing intensity
33.4
▲ +3% vs prior 17 days
Contacts / hourContacts ÷ billable hours — reach per hour worked
9.3
▲ +15% vs prior 17 days
Sales / hourSales ÷ billable hours — the headline productivity measure
0.211
▲ +31% vs prior 17 days
−58%vs goal 0.50provisional
Billable hoursTalk + wrap + hold + review + ring, capped — the hours AAA is billed for
1,020.2
▼ −22% vs prior 17 days
Billable valueBillable hours × the billed rate — what the range invoices
$17,088
▼ −22% vs prior 17 days
Cost / saleBillable value ÷ sales — lower is better
$79.48
▼ −24% vs prior 17 days
−137%vs goal $34provisional