Executive summary
9 campaigns with activityExport CSV% of sales shading5+ pts ahead of % of hours5+ pts behind
| Campaign⇅ | ContactsCalls with any contact-tier disposition⇅ | Contacts / listContacts ÷ list size (AAA-supplied). NOT the Campaigns tab's Contact %, which is contacts ÷ calls.⇅ | CPHContacts ÷ productive hours⇅ | Net contactEligible-tier with talk > 30s, or any sale⇅ | % net contactNet contacts ÷ contacts⇅ | HoursTalk + wrap + hold + review + ring, capped⇅ | DPHDials ÷ productive hours⇅ | % of hoursShare of the floor's total time⇅ | Sales⇅ | % of salesShare of total sales. Green when it runs 5+ points ahead of % of hours, red when 5+ behind.⇅ | SPHSales ÷ productive hours⇅ | ConversionSales ÷ net contacts⇅ | CostProductive hours × billed rate⇅ | Cost / sale(Productive hours × billed rate) ÷ sales⇅ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ACA00001 · Salvage ACA_REC_PSX_Salvage | 762 | 13% | 11.3 | 135 | 18% | 67.3 | 37.0 | 3% | 1 | 0% | 0.015 | 0.7% | $1,128 | $1,128 |
| ACA00002 · Salvage V2 ACA_REC_PSX_Salvage_V2 | 618 | 4% | 12.9 | 96 | 16% | 47.7 | 43.1 | 2% | 12 | 3% | 0.251 | 12.5% | $799 | $67 |
| ACA00003 · PRX-30 AR Decline ACA_REN_PRX-30_AR Decline | 6,176 | 77% | 12.0 | 1,045 | 17% | 513.5 | 37.6 | 22% | 108 | 25% | 0.210 | 10.3% | $8,601 | $80 |
| ACA00004 · PSX-1 DB-1 ACA_REN_PSX-1_DB-1 | 3,192 | 31% | 9.4 | 670 | 21% | 340.1 | 36.3 | 15% | 42 | 10% | 0.123 | 6.3% | $5,697 | $136 |
| ACA00006 · PRX-15 ACA_REN_PRX-15 | 5,141 | 43% | 7.5 | 986 | 19% | 688.3 | 31.5 | 30% | 95 | 22% | 0.138 | 9.6% | $11,529 | $121 |
| ACA00007 · PRX-45 ACA_REN_PRX-45 | 1,315 | 34% | 7.9 | 278 | 21% | 166.7 | 31.5 | 7% | 20 | 5% | 0.120 | 7.2% | $2,792 | $140 |
| ACA00008 · AR Decline DB ACA_REN_PSX_AR Decline DB | 719 | 11% | 8.1 | 132 | 18% | 88.2 | 30.8 | 4% | 15 | 4% | 0.170 | 11.4% | $1,478 | $99 |
| ACA00009 · PSX-30 ACA_REN_PSX-30 | 4,157 | 69% | 10.8 | 815 | 20% | 383.6 | 35.7 | 17% | 133 | 31% | 0.347 | 16.3% | $6,425 | $48 |
| ACA00010 · Salvage 45-post ACA00010_REC_PSX_Salvage (45 day Post) | 0 | — | — | 0 | — | 0.0 | — | 0% | 0 | 0% | — | — | $0 | — |
| Total | 22,080 | — | 9.6 | 4,157 | 19% | 2,295.5 | 34.7 | 100% | 426 | 100% | 0.186 | 10.2% | $38,449 | $90 |
Outbound vs inbound
each stream measured on its own calls and hoursOutboundvsInbound
79,56798.5%Callsoutbound = dials · inbound = answered1.5%1,215
2,210.396.3%Hourssums to total productive hours3.7%85.2
3,75690.4%Net contactseligible tier with talk > 30s, or any sale9.6%401
26061.0%SalesSale / Renewed / Account Renewed39.0%166
$37,02296.3%Coststream hours × billed rate3.7%$1,428
| Conversionsales ÷ net contacts | 6.9% | 41.4% |
| Cost / salestream cost ÷ stream sales | $142 | $9 |
By campaign
| Outbound | Inbound | |||||
|---|---|---|---|---|---|---|
| Campaign⇅ | SalesSales on outbound calls⇅ | CPSOutbound cost ÷ outbound sales⇅ | Conv.Outbound sales ÷ outbound net contacts⇅ | SalesSales on inbound callbacks▼ | CPSInbound cost ÷ inbound sales⇅ | Conv.Inbound sales ÷ inbound net contacts⇅ |
| ACA00009 · PSX-30 | 29 | $193 | 5.0% | 104 | $8 | 44.1% |
| ACA00003 · PRX-30 AR Decline | 72 | $115 | 7.6% | 36 | $9 | 36.4% |
| ACA00006 · PRX-15 | 78 | $146 | 8.2% | 17 | $8 | 58.6% |
| ACA00004 · PSX-1 DB-1 | 36 | $156 | 5.6% | 6 | $16 | 20.0% |
| ACA00007 · PRX-45 | 18 | $154 | 6.5% | 2 | $8 | 66.7% |
| ACA00002 · Salvage V2 | 11 | $71 | 12.0% | 1 | $14 | 25.0% |
| ACA00001 · Salvage | 1 | $1,125 | 0.7% | 0 | — | — |
| ACA00008 · AR Decline DB | 15 | $98 | 11.4% | 0 | — | — |
Inbound calls are callbacks after voicemail outreach, so a lower cost per sale here is expected. Inbound call time counts as productive whether or not a disposition was recorded.